Last updated: 23/01/26
This Privacy Statement governs the processing of your personal data by FirstHour, with company number 1026.183.883, located at Zonstraat 79, 2140 Antwerp. The website firsthour.ai ™ is part of FirstHour. (hereinafter: Firsthour.ai).
FirstHour.ai attaches great importance to your privacy and wishes to process your personal data in a lawful, fair, and transparent manner. We treat your data in full compliance with applicable laws and regulations, including the General Data Protection Regulation (GDPR). This privacy statement explains how FirstHour.ai processes your personal data.
Please read this Privacy Statement carefully. It contains essential information about how we process your personal data and which cookies we use. By sharing your personal data on our website, by contacting us by email/telephone, or by submitting a question/complaint, you declare that you have taken note of this Privacy Statement.
Personal data is any piece of information about an identified or identifiable natural person. This may include a person’s name and contact details, date of birth, photo, and any other data that is or can be linked to a natural person, including, for example, email address, telephone number (even work telephone number), or login code.
The “processing” of your personal data means any collection, storage, use, modification, communication, transfer, etc. of this data from the initial collection to its destruction.
FirstHour.ai processes the following personal data in the context of its activities:
If you contact us via the contact form on our website or via email or telephone
If you contact us via the contact form on our website, by email, post, or telephone, we will process your contact details and the content of your message or question for the sole purpose of responding to your message or question and, in that sense, fulfilling our commitment to you. We will not retain your data for longer than three months and will only use it to respond to your message.
When you become a customer at Firsthour
When you become a customer, we process your personal data (such as your surname, first name, email address, postal address, etc.), payment and billing details, file data (quotes, contracts, correspondence, etc.) and any other data you voluntarily provide to us. We use this data to provide our services and to process payments and invoicing, with the legal basis being the performance of a contract you have requested or the provision of the services you have requested. We retain this data for up to 10 years after final delivery for the sake of continuity of our services and in view of the contractor’s ten-year liability. We retain your billing data for legal reasons for 10 years from the calendar year following the invoice date.
Processing of supplier data and contractors/auxiliary persons
If you are a supplier or contractor, we process your supplier and contractor data. This usually includes your company details, contact details of your relevant employees, financial and billing details. This data is provided to us by you as a supplier and processed in the context of the performance of our agreement. We retain this data in accordance with our accounting obligations for a period of 10 years.
Quotes and testimonials from customers
If you give us permission, we will process your data to post “what our customers think” quotes or testimonials on our website. For this purpose, we will use your first name, last name, job title, quote, and photo. This data may be posted on our website and on our social media channels such as Facebook, LinkedIn, and Instagram. You can request us to remove this data from our website and channels at any time.
Bezoekers beurzen
Bij inschrijvingen aan events en onze beurzen verwerken we je contactgegevens, taalvoorkeuren en telefoonnummer. Als je op onze beurzen of events je gegevens laat scannen of zelf inscant, verwerken we eveneens je contactgegevens. Deze gegevens worden niet gedeeld met derden. Deze gegevens worden voor een periode van 6 maanden bewaard. We gebruiken deze gegevens niet voor reclamedoeleinden, tenzij je hiervoor expliciet toestemming hebt gegeven.
When you apply for a job at Firsthour
If you apply for a vacancy that we offer via our website, by email, by telephone, or via another job site, we will process your personal and application data for the purpose of managing the application process.
The data we process for this purpose are your contact details, resume, cover letter, and other information you have provided to us. When you voluntarily provide sensitive data, you expressly consent to its processing.
Your application details will not be retained longer than necessary for the purpose of finding a candidate.
If you contact our customer care
We may also process your personal data in the context of our customer care. This is the case, for example, if you send us complaints or compliments via our website, by email, letter, or telephone, or if we conduct customer satisfaction surveys.
In such cases, depending on the specific situation, we will process your name, title, email address, telephone number, the content of your complaint or compliment, and your address details. The data we process in this context may vary depending on the situation, but we always ensure that we do not process more data than is strictly necessary in each specific situation.
The personal data you share with us in this context is obtained directly from you and is used exclusively for the purpose of handling your complaint or compliment or in the context of our customer satisfaction efforts, based on our legitimate interest in working to achieve customer satisfaction and quality of service.
After handling your complaint or compliment, or after processing your responses to our customer satisfaction surveys, we will retain your data for a further year.
Our social media and online marketing
FirstHour.ai also uses social media accounts, of course. You can find us on Facebook, Instagram, Messenger, LinkedIn, and Google, for example. When you visit our social media channels, it is important to know that you are sharing personal data with the company that owns the social media platform in question. This happens outside of our control and responsibility. If you want to know how social media handles your data, we recommend that you carefully read the privacy statement of each social media platform.
When you interact with us on our social media channels, you also share personal data with us. You do so on your own initiative, and we have a legitimate interest in processing this data in the context of our contact with you. Exactly which data we process depends entirely on you. For example, you may share your profile name or username, your real name, photo, policy number, address details, and any substantive questions you ask us or comments you leave.
While you are visiting our website
When you visit our website, we ask for your consent to place cookies and other trackers (see the section on “Cookies” for more information about our use of cookies).
If you give us permission to place analytical cookies or trackers, we will collect analytical information about your browsing behavior on our website, such as your IP address, your (limited) location data, your unique online ID, information about the device you use to visit our website, the website from which you clicked through to our website, and your browsing behavior on our website. We do this to improve your user experience on our website based on your preferences.
If you give us permission to place functional cookies, we can activate the spam filter on our contact form and you will help us keep our incoming data tidy.
If you give us permission to place marketing cookies, we can link your actions as a website user to our CRM Tool Kajabi and in this way deduplicate completed contact forms in our database.
More information about cookies can be found in Article 6 of our privacy policy.
We do not pass on your personal data to third parties for commercial reasons.
If necessary for internal reorganization or transfer of activities, we may pass on your data to other entities within our group or to third parties who may guarantee the continuity of our services. In that case, we will always inform you in advance as far as possible, but you understand that this is not technically or commercially feasible in all circumstances.
FirstHour.ai may appoint external processors to provide specific services. These service providers will process data on our behalf and on our instructions (in their capacity as processors). These are the service providers we use for our general administration, IT, and accounting. An up-to-date list of the external processors with whom personal data is shared is available on request via info@firsthour.ai.
FirstHour.ai will carefully select processors in accordance with applicable data protection legislation. In addition, FirstHour.ai will ensure that processing is carried out in accordance with the provisions of any written contract and with legal regulations in the field of data processing.
We always try to make maximum use of European suppliers, but if we have to call on non-European third parties, we ensure that your data is just as secure outside Europe as it is here in Europe. Where necessary, we conclude Standard Contractual Clauses with these partners and provide additional safeguards.
In rare cases, we may be required to disclose personal data pursuant to a court order or to comply with other mandatory laws or regulations. We will endeavor to inform you in advance to the best of our ability, unless this is not possible for legal reasons.
As a data subject, you have the following rights if the conditions set out in the GDPR are met:
If you wish to exercise any of these rights, please let us know as specifically as possible. When exercising your rights, Client website name must be able to verify your identity to prevent someone else from impersonating you. Therefore, in case of doubt, we may request a copy of a valid ID. You can contact us by email at info@firsthour.ai or by post at the following address: Zonstraat 79, 2140 Antwerpen.
Finally, you have the right to lodge a complaint with the Belgian Data Protection Authority if it appears that we have not responded appropriately to a request based on one of the above rights within 30 days:
You can also go to civil court to claim damages.
We have taken the appropriate technical and organizational security measures to guarantee the security of your personal data. For example, our server and software tools are secured with a username and password, access restrictions apply, and we use encryption wherever possible. We also provide training to our staff on data protection, have internal guidelines on data security, and take appropriate security measures in the form of up-to-date antivirus and firewall protection.
Under no circumstances can FirstHour.ai be held liable for any direct or indirect damage resulting from incorrect or unlawful use of personal data by a third party.
Our website uses cookies and similar technologies. This helps us to offer you a better user experience when you visit our website and also allows us to optimize our website. Without your prior consent, we only place strictly necessary cookies. For all other cookies, we first ask for your consent via our cookie banner. You can always manage your cookie preferences via the “manage cookie preferences” link in our footer. Your cookie consent is valid for 6 months, after which we will ask you again about your preferences.
The cookie list below provides an overview of the cookies used by our website:
Cookie list
A cookie is a small text file containing data that a website (when a user visits it) wants to store on your device in order to remember information such as your language preference or login details. These cookies are set by us and are called internal cookies. We also use external cookies or third-party cookies, which are cookies from a domain other than the website you are visiting. We use cookies and other tracking technologies specifically for the following purposes:
Strictly necessary cookies
These cookies are necessary for our website to function properly and are therefore placed without your consent. We use them, for example, to request and store your cookie consent. We do not collect any personal data with these cookies and never pass on the information collected to third parties.
Name: moove_gdpr_popup
Host: firsthour.ai
Retention period: 365 days
Description:This cookie is used to store your cookie preferences.
Analytical cookies
We naturally want to continue improving our website and services. Analytical cookies are a useful tool in this regard. They provide us with information such as the number of visitors to our website, which pages are most popular, etc. However, we never place them without your consent, but we would of course greatly appreciate it if you would give us your permission.
Name: _ga
Host: firsthour.ai
Retention period: 365 days
Description:This is the most important cookie used by Google Analytics, and it allows us to distinguish visitors from one another. Every site that implements Google Analytics, including Google services, uses this cookie.
Name: _ga_xxxxxxxxxx
Host: firsthour.ai
Retention period: 365 days
Description: This cookie is used to calculate visitor, session, and campaign data and track site usage for our website analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
Marketing cookies
These cookies are placed for marketing purposes and are used to track your browsing behavior after you have visited our website and/or to show you personalized advertisements. These cookies may be placed on our website by us or by third parties. You decide whether you give permission for the placement of such marketing cookies.
Name:_gcl_au
Host: firsthour.ai
Retention period: 89 days
Description: This is a first-party cookie for the “Conversion Linker” functionality of Google Ads: it takes the information from ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page of the ad.
If you notice that other cookies are being placed via our website, please notify us immediately so that we can make the necessary adjustments.
We provide you with as much information as possible about cookies placed by third parties. If you would like to know more, please refer to the privacy statements of these parties on their respective websites. Please note: we have no influence whatsoever on the content of these statements, nor on the content of the cookies of these third parties.
If you have any further questions or comments about the processing of your personal data, please contact us by email at info@firsthour.ai or by post at Zonstraat 79, 2140 Antwerpen.
Crisis communication moves in minutes. Your response should too.
Firsthour ™ 2026
Crisis communication moves in minutes. Your response should too.
Firsthour ™ 2026
